SeneGence® is about empowering women. It's about providing an opportunity to look and feel more beautiful with amazing products, as well as to invest in a career where the sky is the limit. The products and career have effected and changed many lives. The Make Sense Foundation (MSF) was created by Joni Rogers-Kante in 2002. As a non-profit organization, it would be separate from SeneGence®, but work closely with its parent company. The idea was to give back to the communities which helped so many Distributors in their own careers - sharing collective success through community involvement.

The MSF is committed to making a real difference in the lives of those in hardship. Based on the fundamental mission of helping women and children in crisis, the foundation thrives on donating directly to deserving organizations that support those in need across the country.

The Make Sense Foundation® has donated time, creativity, services and funds to a plethora of deserving organizations including: Contributing to the growth, development and maintenance of various safe houses nationwide; Save the Children, helping children effected by the Tsunami; Kid's Closet, helping children to receive shoes, socks, bedding, clothing and other basic essentials; Project Cuddle, helping babies found deserted on the streets; AAIM assists women whose lives were changed because of intoxicated drivers; School on Wheels tutors travel to different shelters educating children; The People's Burn Foundation assists survivors of devastating fires; The National Military Family Association aids families whose loved ones were fallen in the line of duty; Annual holiday drives provide children of a local orphanage with Christmas gifts from SeneGence family and friends; The Flying Samaritans are doctors and dentists who fly to Mexico to donate their time and services to those in need. Over 5000 new undergarments in all shapes and sizes were donated to the cause (it took several pilots three months to deliver the undergarments, but they were able to donate to every medical facility in the region); The SeneStore continuously offers fabulous lip products and gifts with profits going to the MSF who will then donate to the next worthy cause.

Currently, 100% of all donations go directly to an array of other non-profit organizations, while the entire operating expense is offset by funds generated from sales of MakeSense™ Foundation with SenePlex®. This amazing product produces more than just beauty because a portion of every sale is donated to The Make Sense Foundation™.

Local distributors and communities can nominate a local organization for donation consideration by contacting the Director of the Make Sense Foundation®, Sunni Houston. To date, the MSF has donated to dozens of organizations from coast to coast, Alaska to Arkansas, through the generosity of Distributors, community fundraisers and donations. The MSF continues giving to those in need by donating much-needed funds directly to organizations supporting women and children in crisis for years to come.