Jenelle Moad

Vice President , Product Development

As Vice President of Product Development at SeneGence, Jenelle Moad leads the innovation, strategy, and execution behind the brand’s product portfolio, ensuring the delivery of high-quality, trend-forward cosmetics and skincare. With 13 years of experience in the makeup and direct sales industry, Jenelle specializes in product innovation, formulation development, and market trend analysis. From concept to launch, she manages the entire product lifecycle to ensure every product aligns with the SeneGence brand vision and meets the evolving needs of Distributors and Customers worldwide.

Throughout her tenure at SeneGence, Jenelle has held progressive roles within the Marketing department and Product Development, gaining valuable cross-functional expertise. Her leadership has been pivotal in the creation of hundreds of iconic products, including LipSense Bella, LipSense Cream Hydrating Long-Lasting Lip Color, the LashSense Mascara line, Glowify, ShadowSense shades, EyeSense, BlushSense, and more—lines that have helped drive the company’s growth and success.

Jenelle holds a Bachelor of Arts, magna cum laude, from the University of California, Santa Barbara. She leads with creativity, collaboration, and a Distributor- and customer-centric mindset, believing that the best products emerge from the intersection of trend awareness, true innovation, and passion. Her guiding philosophy: continuous improvement and always putting the consumer first.

When not developing the next must-have beauty product, Jenelle enjoys chasing after her twin toddlers and spending time at home with her wife.

Guiding Principle:
"Your success will be determined by your own confidence and fortitude." - Michelle Obama